gutterman--along with sons stephen and aruthur-- reformulated the product and sold it as tarn-x. >> i think that we're one of those companies that somehow in the cosmos was meant to be. >> good morning, good morning. >> reporter: alison took over the reins of jelmar from her father, arthur, a few years ago. he's the company chairman and still comes into the office. on this day, they plan a visit to a customer. >> maybe we take the day wednesday, we drive up there and we have dinner with them, and we meet on thursday and we drive back on friday. >> reporter: gutterman thinks running jelmar is much harder for his daughter than it was for him. that's because today there are fewer retailers and they're much larger. >> you want to get an appointment somewhere now, it's difficult. you want to get an answer-- it's difficult. >> reporter: still, gutterman is convinced alison has the spunk to drive this $40 million company into the future. >> thank you. >> reporter: when she's not handing out paychecks to jelmar's 14 employees, alison is often checking out an assembly line at one of the four f